![]() ![]() Plain text messages do not allow you to mask your URLs. Unfortunately, this issue cannot be avoided. If you send a plain text message and you want to track your URLs, that URL is going to be long and messy unless you use a service like Tiny URL. HTML allows you to include links in your content. ![]() ![]() The moment an HTML body email is opened, it is tracked. When you send a text body, the only time you can tell if someone opened the message is if the recipient performs an action like clicking a link. There are a couple of reasons why you should include an HTML body in your email: Tracking opens Sending both an HTML and plain text message allows the email client to decide which one to display. It is still a good idea to send a plain text message for those email clients that either cannot read HTML or are configured for text-only messages. Be sure to pick imagery that is simple and not too busy. Pro tip: Background images are perfect for having an image behind your logo or to emphasize a message. Next, you can overlap text, buttons, and imagery. Then, follow the same steps as before by finding the right image that will match your background. To do this you would drag and drop a block onto the composer and then choose background image opposed to color. This is helpful if you need to create complex messaging or need a layering effect in your design. Incorporate image backgrounds in content blocksĪll content blocks within composer have the functionality of uploading a background image instead of a color. This will ensure that whatever is placed on top of the design will not clash with the background. But if you are looking to use icons or illustrations then find or source graphics that have a transparent background. Do this with product tools like type, social, buttons, etc. Build graphic elements that work with the colorĪfter establishing your color background begin creating or placing design elements and compliment the color. Once both the background colors of the image and email match then you achieved a continuous background. You can do this by sampling the hex color that is in your hero image and plug that figure into the background color. In this case we are looking to match the background color of the image. Be sure to always set your background color as this may be effect how your audience will view your message. Pro tip: On screen, transparent is typically portrayed as white (white is typically the default background color for most things). ![]() The default for all emails background color is transparent. Use that to your advantage by letting color emphasize your message (trying to build drama use black, alerting the public use red, want to be taken seriously perhaps a deep blue?). Pro tip: Color has strong psychological effects on how your audience perceives your company and messages. These images are examples of photographs with excellent amount of negative space. Thus creating a continuous background that makes a strong statement and helps the viewer focus on the message. This amount of colored negative space can be replicated into the background of the email. Negative space is the blank space around your subject or main focal point. In this specific use-case we are looking for images that have a healthy amount of uniformly colored negative space around an isolated subject. When first thinking about your email design find the right imagery that will best convey your message. ![]()
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